Posting photos, videos and messages on each other’s social media pages is something teenagers do every day. Now, with UHU patafix, they can do this in real life too! That’s the idea behind the current launch promotion for UHU patafix TRANSPARENT.

For the product launch of the first transparent patafix glue pads, UHU brought SOMMER+SOMMER on board. The slogan...

Where "global knowledge" was once essential for leaders, IBM's Global CEO Study cited "creativity" as the most important leadership quality for the future.

We´d like to know your opinion.

Are our children’s schools in a fit state to produce the creative leaders of the 21st century? What factors could help promote creativity in the schools of tomorrow? 

As the founder of the agency BMZ (today Saatchi & Saatchi Dusseldorf) and former head of the German Association of Communications Agencies, Georg Baums is a recognized authority in the German advertising industry. In his new book Zu den Piraten statt zur Marine (“Join the Pirates Instead of the Navy”), available since December 2011, he makes the ...

Sommer+Sommer develops TV campaign for Quiz Party.

“When are you celebrating your knowledge?” That’s the question on everyone’s mind at the launch of Quiz Party – the newest Wii game from Nintendo. Following from the outstanding success of Wii Party and Wii Play Motion, Quiz Party builds on the tradition of party games designed exclusively for Wii.

With over 2,000 questions in five remarkable quiz ...

SOMMER+SOMMER, the Stuttgart-based creative agency run by brothers Leonard and Gordon Sommer, is behind a new campaign for DocMorris pharmacies in Germany. The agency beat four competitors to win the pitch. DocMorris Kooperationen GmbH, the arm of DocMorris responsible for the company’s German retail business, was looking for an advertising agency to provide year-round communications support to DocMorris brand partners. ...

10 January 2012 – fernweh-aktuell.com, the new travel portal by Sonntag Aktuell, Germany’s second-largest Sunday newspaper, has been online since 2 January 2012. The site offers visitors a wide array of information on selecting and planning trips, plus helpful tips and advice, as well as offbeat and surprising reports penned by experts and travel professionals.

To ensure the portal is well-visited right from the start, ...

Campaign for Wii Fit Plus and Wii sports series joins forces with Germany's tennis legend
"We enjoy our time together as a family. All of us love being active, trying different sports and enjoy playing games", explains Stefanie Graf. "The whole family tried Wii and liked it right away.  We realized Wii is fun for all ages". A television ad set to appear in early November will show just how much fun Germany's most successful tennis player has with the Nintendo television game console. In the ad, Stefanie Graf ...

On 23 May will be a historic day for the Frankfurt stock exchange. Deutsche Börse is switching over all floor trading to the Xetra trading system, allowing Germany’s leading stock exchange to offer the best of both worlds: all the high-tech benefits of ultra-modern Xetra technology combined with the individual management and know-how of trading floor ...

Frankfurt, Germany. 4 May 2011 – Following a pitch for the new Wii Fit Plus campaign, Nintendo Germany has recruited SOMMER+SOMMER to its pool of advertising agencies. With immediate effect, the agency headed up by brothers Leonard and Gordon Sommer will be responsible for strategic planning, concept development and the implementation of two new marketing campaigns for Wii. As well as activities for one of the client’s most important products, Wii Fit Plus, ...

What are heroes are made of? In the case of Kirby – one of Nintendo’s cutest and most popular characters – it’s fabric. This year, Kirby celebrates his long-awaited and hotly-anticipated return to the world of video gaming. His “comeback” game, Kirby’s Epic Yarn, is set in a world made entirely of fabric. The game was released exclusively for Wii on 25 February 2011.
In the game’s madcap story, villainous sorcerer Yin-Yarn ...

CIBA VISION® – a leading manufacturer of contact lenses and lens care products – is stepping up its advertising activities, with the aim of strengthening its contact lenses business in the German and Austrian markets. Starting this April, the Novartis subsidiary will be launching a broad-based consumer campaign targeted directly at young people aged 16 ...

Remember those wild and wacky chases in mine carts? If you didn’t jump off at ex-actly the right moment you’d tumble off the screen. Oh, the music, the bananas, the vines, the barrels! And then there were the frantic searches for secret passages to bonus games. And the golden letters: K-O-N-G! So many Nintendo fans still revel in the memories, now refueled by renewed, intense anticipation: the cult video game ...

The subsidiary of American conglomerate Sara Lee, which also markets consumer brands such as Senseo, Natreen and Fissan in Germany, will launch a 360° campaign for men in October 2010.

In launching two kinds of innovative shower gel for men – duschdas Body Relax and Body Refresh – duschdas is using this branding push to help duschdas shower gels become more strongly associated with the male target group.

CIBA VISION® is one of the leading makers of contact lenses and lens care products. The company launched a high-profile consumer campaign specifically aimed at young adults aged 15 to 25. The SOMMER+SOMMER campaign was an extension of the first campaign, originally created by Saatchi & Saatchi in 2007. Central to the campaign was a push to recruit… 

SOMMER+SOMMER’s Facebook page gives fans behind-the-scenes snapshots of agency life. Inside gossip, special events, and staff news and views are dished up: How do the three yellow gnomes reflect the mood of the day?

At the Leipzig Book Fair, the 11th annual BuchMarkt Award, sponsored by the publications Die Welt and BuchMarkt, honored outstanding book marketing campaigns.